Index of Topics
Use this messaging app to sell your items and promote your eCommerce
In the following lines I will explain which tools to use to do it and how to promote your eCommerce business with your channel.
Selling on Telegram privately
If you're looking for tips on this topic, I assume you know that Telegram, one of the most used messaging apps in the world, is experiencing significant growth. What you may not know is that this social media offers interesting opportunities for those who want to sell their used items even though they are not a professional seller.
Indeed, there are gods groups open to the public dedicated to selling and buying; to find them, simply open Telegram and type words such as "I sell", "I buy", "announcements", "marketplace" and "exchange" in the search bar. Once you find an interesting group, all you have to do is join. At that point you can share your sales announcement with the other members registered in the group.
Create a shop to sell on Telegram
Ok, the option I just told you about is valid for those who sell occasionally. But if you have an activity like an eCommerce, you should know that Telegram represents a great opportunity for advertise your products and increase sales. On this social media, in fact, you can create your own channel and use it for different purposes, not just to sell.
Telegram business channels, for example, are leveraged to deliver Customer Support, who appreciate the possibility of having a direct connection with the seller to request information, clarify doubts and resolve problems. But, more importantly, a space of this type will allow you to showcase your products and carry out a marketing activity aimed at a very large audience.
In your channel you can also insert discount coupons reserved for subscribers only, publish informative content (perhaps from your company blog), launch polls and much more. Among other things, the diversification of content is one of the factors that can help increase engagement and the acquisition of more leads, so take this into consideration when drafting your editorial calendar. Now let's see how you can attract new members to your Telegram channel.
Selling on Telegram: how to acquire leads
Building a healthy relationship with your followers is key to gaining their trust and, consequently, good conversions. Since Telegram is a great tool to keep your potential customers updated on your products, offers and news, the bigger your community the higher the chances of increase your eCommerce sales.
Yes, but how do I go to find these people?
Let's start from an assumption: in order for your activity on Telegram to be profitable, the members subscribed to your channel must be really interested in what you offer. In short, you need to target. A good way to attract target potential customers is share your content in groups dedicated to selling (yes, the very ones I mentioned at the beginning); in fact, the members of these communities may be interested in subscribing to your channel if the contents stimulate their curiosity.
Another thing you could do to increase your following is insert the link of your Telegram channel in the other social channels you use to promote your shop, on the site itself and in the blog (if you have one), perhaps encouraging users to sign up with an effective Call to Action.
In conclusion
In this article I told you about the Telegram tools that allow you to sell your products and I gave you some useful tips to reach people on this platform. Either way, in order for your online sales business to perform well, you would do well to make the most of all social media including them in a marketing strategy.
By promoting your eCommerce site in the most popular platforms, you are more likely to increase sales. To facilitate your social media marketing activity I suggest you use Soultricks. Our social media management tool developed in Italy allows you to proceed with the creation and scheduling of content from a single dashboard, taking advantage of numerous features and integrations.
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