Charli Cohen e Ubisoft celebrate the launch of Assassin's Creed Valhalla with a new fashion capsule collection, available from January 19th, paving the way for a new generation of innovation in both the gaming and fashion sectors.
As we become more and more digital in the way we communicate, share experiences and interact, Charli Cohen intends to eradicate the boundaries between physical and digital product.
The Assassin's Creed franchise has always been synonymous with freedom of movement, style and attitude, thus making it an ideal subject for a future-thinking fashion partnership.
The AR-enabled Charli Cohen x Assassin's Creed fashion capsule will be a unique combination of CC's distinctive features and quality of materials, and some hints of classic Assassin's Creed lines.
A concept film was produced, which explores the idea of a memory or genetic ability shared and possessed by all of us to free ourselves from our mental and physical constraints through movement and action, regardless of who we are.
The ability to lead and create change in the world is inherent in each of us and begins with movement. The creative directors of the project are Ben Thompson, Charli Cohen and Charlie Rees of Fuego Films. The film stars Lynn Jung and Paul Joseph, with special effects from This And That Media.
