LG is likely to say goodbye to its smartphone division. The South Korean company is not doing well at all.
In January the Message di LG, Kwon Bong-seok, had announced the choice to find buyers for their smartphone division, which due to the excessive global competition that is amassing in this sector, have not been able to have a positive turnover for months.
LG and the decision to close the smartphone division
Marketing is everything in this sector and if you don't know how to ride the wave, you are overwhelmed by the waves raised by competitors, especially by the many new companies that have been able to focus on the right things: Oppo, Huawei and Xiaomi to name a few.
However, it seems that no one is interested in the acquisition of the smartphone division of LG and to get her out of the rough waters in which she has been sailing since 2015, (there is talk of 23 quarters of uninterrupted losses) with 4,43 billion dollars lost in 2020 alone. The last two companies they tried to strike a deal with were: Wolkswagen e Vingroup JSC, but without success.
If you think precisely, that until a few years ago, (before Steve Jobs presented his most innovative product in contemporary history to the world), LG was in fact among the three largest companies in mobile phone sales, together with Samsung e Nokia.
The products LG they have always been much more than good, both in hardware and software, (especially in the audio with a quality internal DAC), but they have not been able to focus on the specifications that people were clamoring for; the photographic sector is one of the characteristics on which world brands focus more than five years ago. Moreover, LG has never given much importance to the autonomy of the batteries and the quality of the display. Two things that people watch carefully.
Everything from G3 to G5
LG has focused on building good products in all respects, but without killer-feature that showed unique capabilities compared to competitors. Model LG G3 (the best product of the company), it was a great device: beautiful, large screen, with a great system. They tried to repeat the success with the G4, changing the design just a little but without significant changes.
2016 marked the arrival of the G5, (remember the modular smartphone with fast charging?), was the most innovative smartphone of the year and had also sold fairly well. Unfortunately it was chock full of issues: continuous bootloops, smudged display, non-working fast charge, poor battery life. An incredible failure for the top-of-the-range device from the Korean manufacturer.
Obviously, LG G6, despite the good quality it did not have the trust of the buyers, moreover it now seemed an old product, because they had returned to the ideology of the G3. LG, with this smartphone, had no longer looked for innovative ways but had opted for what "she was sure she knew how to do well", but this choice was perhaps the worst she could make.
Last year it put on the market theLg wing, an innovative device with double horizontally adjustable display, while at the CES in Las Vegas, a few months ago, he presented a smartphone with a rollable screen, (in our opinion the best innovation among the many folding ones in circulation), but it's too late. Sales of the Wing they are on the downside and LG she does not see a way out, so much so that she has to make the extreme decision to sell, or in the worst case, close. At the moment, the launch of the new products has even been blocked.
All this is a real shame for a company that has been a leader at the time of the technological renewal that began in 2008. We hope that somehow a buyer can come forward able to bring the smartphone division back to the top as it was a time!
