**Article updated on 19/01/2023**
1. Write the perfect bio
The bio is the element that helps your (potential) followers immediately understand the type of content you post on your profile, and it is the element that gives your audience a real reason to start following you.
You also have the option of including a link to your online store, which you should definitely do because this way you will have gotten a backlink to your e-commerce.
2. Create interesting content
It seems obvious to say this, but if you create boring low-quality content that fails to pique the interest of your audience, you can't expect your posts to be successful.
Refrain from advertising in the truest sense of the word, instead focus on the value of the image. According to research by SproutSocial, 46% of users unfollow a profile when its content is too promotional.
Find 5-10 competitors who target the same target group as you and see which posts have been the most successful in the last few months. Find out what they have in common to find the subject that generates the most interactions.
Of course, you don't have to copy their posts, but this way you'll have a guide that reveals what captures the attention of your typical customer.
👩💻 Want to schedule your posts in advance?
5 tools to plan your social posts and 7 tips
4. Keep text short
However, if you prefer to write one, for example to add some important information, then try to limit the text to three sentences.
Also, think about the purpose you want to achieve: Do you want to entertain your readers? Do you want to communicate some information? Or do you want them to click on a link?
Make sure your ads have a high click rate 👇
5. Post at the right time
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by 11: 00 13 to: 00
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by 19: 99 21 to: 00
6. Be exclusive
Target your audience with content that is truly relevant to their needs, rather than spammy.
Instant Stories are content that users are actively accessing, so they can be posted multiple times a day. The number of image posts, however, should be limited to one per day and no more than two or three per week.
7. Interact with your users
With the Trusted Shops Social Media Creator, customizing and posting your reviews is easy, just log in to 🔒 eTrusted. Not a member yet or want to find out more? 👇
Alternatively (or in addition) you can repost photos that someone has posted while using your product. In the following example, jewelry store Purelei used a customer's video to show how to wear multiple necklaces in style.
8. Post regularly
9. Go live
Live streaming shopping is a trend that is enjoying great success in China and America and is also gaining ground in Europe.
Live broadcasts also offer an excellent opportunity to insert a call-to-action (for example "Click the link in the description to take advantage of the offer"), thus increasing traffic to your site.
Free guide 👇
How can you make your users interact with your posts if they are not visible? In the following article we show you everything you need to know to increase the visibility of your posts (along with, consequently, the brand awareness and conversions of your e-Commerce):
To sum up
In order for them to find your content, in this article we have compiled 9 tips for creating a successful post. To do this you just need:
