➤ Do DMs on Instagram matter? 🎮

If your goal is to understand what they are, you've come to the right place.

In this article, we'll also give you practical tips and strategies to help you grow and increase your followers – always thanks to the DMs.

We'll start with the most trivial questions:

What does DM mean? What is the meaning of DM beyond its practical function?

And then we'll go deeper:

Before we begin, however, let us introduce ourselves.

With that said, we're ready to begin:

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Especially if you already have a high number of followers, responding in a human way to all those who write to you, instead of using a bot or a pre-set message, can definitely help you stand out from the others and help you forge a closer relationship with your followers.

Start using DMs to transform your profile into a place where your followers can look for useful information, feel understood and - above all - listen to you.

This will increase your authority within the social network and will give users a really valid reason to continue following you.

Not only: if you use social media to promote your profession, DMs will also help you find new important clients.

Let's see how.

In your bio you may have written phrases that explicitly invite you to contact you privately, such as "contact me in dm for collaborations", "write me in dm for info" or even "dm for collaboration".

Precisely for this reason, being physically present behind each chat (and responding to anyone who contacts you) is essential.

In fact, this will give you the opportunity to close important collaborations because right between one message and another, you will be able to show your skills and skills and convince someone to trust you.

Some examples?

Maybe reading their stories can inspire you to do the same.

Responding to direct messages allows us to create empathy

How many times have we sent DMs to brand profiles and Influencers only to receive no response or get responses without content?

Now, think instead of the Creators who have answered you exhaustively, comprehensively and who perhaps have clarified your doubts or given sincere advice that has really helped you.

How much has your consideration for them increased?

For sure, the next time you do a cleanup of the people you follow, you'll think twice before unfollowing them. This is because they have given you an extreme value: theirs caution. Above all, they gave it to you in a personalized way.

Responding personally to all DMs you receive will allow you to create the same type of empathy and also arouse a new emotion in those who have decided to send you a direct message.

Often, even a single answer given in the right way is worth more than a thousand other words and advice. These people will warm to you and will also be more willing to listen to your opinions or buy your products or services (if you offer any).

A bit like they do Nicholas Hill e Alessandro Vercellotti.

It's why they choose to follow your profile and not that of another person.

Still not sure how to build your Personal Brand?

Watch this Masterclass by Dario Vignali, co-founder of Marketers and Forbes 30 Under 30 for digital marketing.

Try sending DMs containing voicemails

Shorten the distance between you and your users
Simplify your communication
Be faster to communicate
Break the ice immediately in a completely unexpected way

Try to think about it for a moment.

How many times have you sent a voicemail to explain something or inform someone more quickly?

Using a new way of communicating that can shorten not only times but also distances is one of the main objectives of human communication, not only in the business field.

Users now have a very low attention rate and therefore there is no better attitude than using a new way of communicating with them, through unexpected tools!

Unlike the classic message of thanks or information about promotions and discounts, the voice message is by its nature an element that initially appears as unknown.

In fact, no one can imagine what it contains.

Just imagine how much curiosity can be the first trigger to be exploited to convince a user to listen to your audio note.

Try to think about what could happen if you asked a question at the end of your audio note, prompting the user to reply to your message.

Your voice within such a context will also further increase the emotional impact of your profile on new users who will discover your content.

Very often it happens to receive negative messages even just for having expressed a different opinion compared to the mass, especially if you have a profile with several thousand followers.

In that case the situation that arises is more or less this: you receive messages several lines long with opinions different from yours.

But why?

The answer is simple and indeed, perhaps there is more than one.

Let's analyze them together.

Every DM message we receive is important

That's right, it could also happen that three thousand users can send you three thousand identical comments.

You have an obligation to read all of them (or at least most of them) and reply one by one because inside each message there will be something different and each person who sent it to you deserves your full attention, even if they have spent most of its time to attack you.

From every opinion can be born a constructive comparison, where maybe you can educate your followers about something they didn't know, or maybe you yourself can understand that you were wrong and admit your mistake, or maybe still be able to find a common meeting point.

Here, it often happens that above all the messages received there is written "Other".

To put it simply: you have messages from users who do not follow you.

We recommend that you also check this entry because you will never know what you will find inside.